The And Of Content Marketing - 981 Words

Have nothing in your house that you do not know to be useful, or believe to be beautiful. ~ William Morris, poet and designer Imagine the household you would have if you got rid of every item that was neither useful or beautiful. Gone would be the plastic doodad with no known purpose, the ugly frame your great-aunt gave you, the Special Free Offerâ„ ¢ you never opened, the collection of someday-useful peanut butter jars . . . Every room would be so much more pleasant to be in, and every tool so much easier to find. What if you applied the same rule to the content you wrote? Every email, sales letter, blog post, and comment you wrote would have to be useful or beautiful. Or both. Does that sound a little . . . scary? Most copywriters are fine with this, in principle. (Remember the first law of content marketing? Every piece of cookie content should reward the audience for reading: by solving a problem they have, or by entertaining them. Sounds pretty similar, doesn’t it?) The main problem people have with this advice is they don’t trust their own judgment. They’re unsure if what they’re writing is useful or beautiful. And of course, some people are certain their writing would make James Joyce weep and Dale Carnegie gnash his teeth, while their readers are wondering what this pretentious and useless fluff piece is all about. Are you unsure? Never fear! Here are some guidelines to help. How do I know if my content is useful? 1. Write content that suits your audienceShow MoreRelatedThe Content Of Content Marketing847 Words   |  4 PagesIt s vital that you take some time to plan out your content in advance. There s nothing worse than sitting in front of the computer to connect with your audience and having nothing to say. One of the biggest parts of your content marketing strategy is having something to share on a consistent basis. To share consistently, it s important to sit down and plan out months worth of content for your blog as well as the content you plan on sharing on social media platforms. If you can create a planRead MoreThe Content Of Content Marketing821 Words   |  4 PagesContent marketing is a must-do for companies in today’s world. Most companies have gotten the message, with around 86% of B2Bs and 77% of B2Cs are implementing some sort of content marketing strategy. But with the rise of content marketing has also come the increase in different techniques. Finding the right techniques from the pool of many can be difficult. To help you out, we’ve listed some successful content marketing techniques companies often overlook. Creating content that goes viral TheRead MoreThe Content Of Content Marketing760 Words   |  4 Pagesto get content marketing right. Many businesses struggle to sustain an effective content strategy that not only engages their audience, but also keeps search engines happy. However, with dedication, flexibility, and a little patience, you can produce content that communicates the value of your business, demonstrates your credibility, and helps you gain more loyal customers. First, you need to be aware of the most common content marketing mistakes. If you re new to the content marketing game, orRead MoreThe Content Of Content Marketing941 Words   |  4 Pageswebsite thinking, Now what? Naturally, there is so much more to building a website than simply creating awesome content and getting it shared on social media. In fact, there is an entire world out there that simply revolves around content marketing and different ways to bring that content to new audiences. Content marketing is a huge part of what makes or breaks a website. Your content has to be geared towards search engines so that it will pop up in search results. It must have keywords that popRead MoreContent Marketing : Marketing And Budgets759 Words   |  4 Pages75% of content marketers are set to increase their content marketing budgets. The content marketing software market is further expected to grow to over $32.3 billion by 2018. Nonetheless, content marketing campaigns can fail because of your budget. There are two options when it comes to content marketing and budgets: †¢ You are spending too little on your content marketing. †¢ You are spending too much on your content marketing. The first option generally happens when people expect content marketingRead MoreContent Marketing : Marketing Strategy1636 Words   |  7 PagesContent marketing is no longer just a trendy word for hip companies, but a necessity for every business, regardless of its field of activity. Every business, from start-ups to big companies, needs a strong, realistic and professional content marketing strategy to engage the audience and get the benefits of the increased awareness it will generate. Both business-to-consumer and business-to-business marketers create, produce and follow a well-documented content marketing plan, and the results are impressiveRead MoreMarketing Content Essay730 Words   |  3 Pages [h1] Tailoring Marketing Content to Your Audience Meta description: Companies can increase the personalization of their marketing efforts through personas, advanced analytics, customer segmentation, and channel attribution. The online stylist service Stitch Fix is a dramatic example of how to personalize customer service. Members fill out a survey and receive boxes of clothes and accessories that are curated to meet their individual tastes. This level of personalization is what consumersRead MoreContent Marketing For Business Marketing2331 Words   |  10 PagesContent Marketing Definition. Content marketing, especially in the business to business marketing environment, is a relatively new term and concept. A common definition that has been used to describe content marketing came from Joe Pulizzi the founder of the Content Marketing Institute. Pulizzi defines content marketing as â€Å"the marketing and business process used to create and distribute relevant and valuable content to a target audience.† The process should attract, acquire and engage the audienceRead MoreEssay On Content Marketing970 Words   |  4 PagesContent marketing began as a simple concept; one simply wrote blogs and artic les related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018. Podcasts and Content Marketing One of these content trends is the use of podcasts. Keep in mind that podcasting has been used by many professions for quite some time now but its useRead MoreThe Influence Of Content Marketing1153 Words   |  5 Pageslonger see marketing themselves in social media as a want but as a need that has to be done. It has influenced the marketing strategy that almost seventy-six percent of businesses use it to fully reach the targets in their marketing objectives. Direct sales on the other have been increasing, triggered by an increase in the use of smartphones and electronic means of payment (Wege, C. and Haenlein, 2013). Businesses have introduced a new strategic way of reaching out consumers known as content marketing